WHY ARE WE ARE UNIQUE

In the world of numismatics, legends are rare. 

In 1990, Greg Holloway became one.

That year, he achieved something no collector or dealer had ever done before — and may never do again. 

Greg simultaneously owned the two most celebrated and complete coin sets in history:

• The King of Siam Proof Set — Presented in 1836 to the King of Siam (modern-day Thailand) by U.S. President Andrew Jackson, this extraordinary diplomatic gift contained some of the rarest and most coveted American coins ever struck, including the legendary 1804 silver dollar.
• The Amazonian Proof Set — An artistic and technical masterpiece of U.S. coinage, struck as a pattern set in the 1870s, depicting the allegorical figure of “Amazonia.” Known for its unmatched beauty and extreme rarity, it is considered one of the most desirable proof pattern sets ever created.

Owning either set would mark a career-defining moment for any numismatist. Owning both — at the same time — cemented Greg’s place in history as a true master of the art and business of rare coins.

This remarkable achievement reflects Greg’s guiding philosophy: “Only buy the best, and only what you’d be happy to keep forever.” His ability to identify, secure, and curate the most extraordinary rarities continues to inspire Viceroy Coins UK’s mission today — helping collectors and investors acquire coins of enduring quality, significance, and beauty.

Jordan Lott is a world-record-holding numismatist whose career has repeatedly redefined the market for Britain’s most important coins. Known for his exceptional eye for rarity, authenticity, and long-term value, Jordan has set the benchmark for British coin prices time and again — often by securing treasures that most collectors will only ever see in books.

Among his most famous achievements:

• The “Sovereign of Love” — The 1937 King Edward VIII Sovereign
  In the fiercely competitive world of high-end numismatics, Jordan stunned the market by acquiring and selling this legendary coin for a world-record price. Struck in the brief reign of Edward VIII, its allure lies not only in its extreme rarity but in the romance and scandal surrounding the monarch who gave up the throne for love. This coin is considered one of the crown jewels of British coinage.
• The 1820 Proof Pattern George III Five Guineas
  A masterpiece of early 19th-century coinage, the 1820 proof pattern Five Guineas is an extraordinary piece of numismatic history. Jordan’s record-setting sale of this coin underscored his expertise in identifying coins of supreme importance — coins that transcend collecting and become symbols of heritage and wealth preservation.

Jordan’s philosophy is simple yet powerful: “A great coin is a piece of history you can own — and history has a way of growing more valuable over time.” This guiding belief has led him to broker some of the most important sales in the British market, building collections for high-net-worth investors, royalty, and passionate collectors worldwide.

Today, as Managing Director of Viceroy Coins UK, Jordan continues to lead from the front — sourcing coins of international significance and giving clients access to the kinds of opportunities that set records, turn heads, and stand the test of time.