History has proven that the greatest profits come when you invest in the best. It is an indisputable fact that the ranks of the wealthy keep steadily growing. Most wealthy people collect something and a large percentage of them collect rare gold and silver coins and when the wealthy build collections, they want the best. This explains the continual setting of new world records for all fields of collectibles.
Whether it is a $100 million painting, an $80 million antique vase, a $30 million antique car, an $80 million gemstone, or a $20 million rare coin, the demand for the best is intense. No one is battling it out at auction for second rate material.
PCGS independently confirms that owning the best is the most profitable strategy. PCGS created the Ultra Rarities Index to provide convincing proof. While this index only profiles US rare gold and silver coins, the same type of steady increases are also true of Empire coins.
Our company strategy is to build the world's finest collection of major rarities. We use a 5 point test in buying the right coin:
With few exceptions, do not buy modern coins. Billions of valuable coins exist. Where did all of these coins come from? Answer: World Mints. Mints have caught on to the fact that collectible gold and silver coins are big business and modern “limited edition” rarities are not a good investment. Collectors want the real thing and coins that were created for commerce. Would you want a kit car or an original gull wing Mercedes?
The more important the country, the more important the coins are.
Collectors do not want common coins: they want gold and silver coins where there are only a very small number known to exist.
Collectors want only the best, which means on the grading 60 points and above, particlaurly proof, patterns, cameo and specialist strikes.
What is a key date? Collectors of gold and silver coins are different than collectors of anything else. Frequently, collectors of coins build sets whereas collectors of art, antique furniture, or oriental rugs do not.